How to Change Anyone’s Mind


  • People instinctively resist being forced to do things differently. Instead of pushing, try removing the barriers that stand in their way
  • If you’re trying to move a chair, for example, pushing usually works. People and organizations aren’t like chairs; they often push back. Instead, it helps to look to chemistry, where there’s a proven way to make change happen fast: Add a catalyst
  • Instead of giving people more facts, figures or reasons, smart change agents find the hidden obstacles preventing change and mitigate them
  • catalysts start with more basic questions: Why haven’t they changed already? What’s stopping them?
There are five recurring barriers to change
  1. Reduce reactance
  2. Ease endowment
  3. Shrink distance
  4. Alleviate uncertainty
  5. Find corroborating evidence

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  • almost 3 years ago by vince