How to Change Anyone’s Mind
https://www.lukeko.com/6/how-to-change-anyone-s-mind 0- People instinctively resist being forced to do things differently. Instead of pushing, try removing the barriers that stand in their way
- If you’re trying to move a chair, for example, pushing usually works. People and organizations aren’t like chairs; they often push back. Instead, it helps to look to chemistry, where there’s a proven way to make change happen fast: Add a catalyst
- Instead of giving people more facts, figures or reasons, smart change agents find the hidden obstacles preventing change and mitigate them
- catalysts start with more basic questions: Why haven’t they changed already? What’s stopping them?
There are five recurring barriers to change
- Reduce reactance
- Ease endowment
- Shrink distance
- Alleviate uncertainty
- Find corroborating evidence
https://www.wsj.com/articles/how-to-change-anyones-mind-11582301073